This Holiday, Money Really Will Buy Happiness For Paid Search Advertisers in...
Siddharth Shah Director, Business Analytics of Efficient Frontier makes the interesting point that ROAS is a deceptive metric and there are potentially more lessons to be learned. This week, all the...
View ArticleGoogle Fights Claims of Bias in Instant, Local Search
In October, Siddharth Shah of Efficient Frontier accused Google of brand bias: Google has been busy defending itself from accusations of bias in its local, organic, and paid results in recent weeks....
View ArticlePPC & Mobile Marketing Tips from Q1 2012 Industry Analysts
Two new Q1 2012 paid search reports reinforce the strong growth of the PPC market, driven by higher click-through-rates and lower costs-per-click in the mobile space. Industry analysts share tips for...
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